AI search news, insights and strategies

Optimize your brand's presence in AI-generated search results with actionable strategies and expert insights. Learn how to monitor, analyze, and improve your visibility in ChatGPT, Perplexity, Claude, Gemini and other AI platforms to drive customer engagement and gain competitive advantage.

[Promptwatch raises €6 million in seed funding to power the best end-to-end AI Search Optimization platform

After surpassing €2 million in ARR in May 2026, just 12 months after its launch, Promptwatch closes its seed round in July 2026.

Gijs de Groot

•July 14, 2026](/content/blog/promptwatch-raises-6-million-in-seed-funding/index.html) [Best tools for monitoring brand sentiment on AI platforms in 2026

Compare the top tools for tracking brand sentiment on AI platforms like ChatGPT and Gemini. See features, pricing, and who each tool is best for.

Claudia Serrano Vivancos

•June 17, 2026](/content/blog/best-tools-for-monitoring-brand-sentiment-on-ai-platforms-in-2026/index.html) [How to grow citations in AI models (2026 Guide)

The full step-by-step guide to grow citations in AI models like ChatGPT, Claude and more in less than 3 months.

Claudia Serrano Vivancos

•June 17, 2026](/content/blog/how-to-grow-citations-in-ai/index.html) [7 Best AI Tools for SEO in 2026 (Compared)

Compare the 7 best AI SEO tools for 2026 — from content optimization to AI citation tracking. See features, pricing, and which tool fits your team.

Claudia Serrano Vivancos

•June 10, 2026](/content/blog/best-ai-tools-for-seo-in-2026-compared/index.html) [Promptwatch vs Profound: Which AI Visibility Platform Is Right for Your Team?

Compare Promptwatch and Profound on prompt tracking, citation analysis, crawler logs, and pricing to find the right AI visibility tool for your team.

Denisa Lamaj

•May 12, 2026](/content/blog/promptwatch-vs-profound/index.html) [How to Optimize Content for AI Search Results in 2026

AI search is changing how content gets discovered. Learn 5 proven strategies to optimize for ChatGPT, Perplexity, and Google AI Overviews and get cited.

Claudia Serrano Vivancos

•May 5, 2026](/content/blog/how-to-optimize-content-for-ai-search-results-in-2026/index.html) [Is your CDN the key to growing in AI Search? A study on how AI agents crawl and cite your content

Most digital marketing teams track where their human visitors come from. What far fewer teams track is traffic that comes from AI crawlers. And your CDN logs are where most of the evidence lives.

Gijs de Groot

•May 5, 2026](/content/blog/is-your-cdn-the-key-to-growing-in-ai-search-a-study-on-how-ai-agents-crawl-and-cite-your-content/index.html) [Promptwatch vs Peec AI: Which Platform Is Better for AI Visibility?

Both tools track your brand in AI answers. But they solve different problems. Here's how Promptwatch and Peec AI compare on features, pricing, and use cases.

Denisa Lamaj

•April 7, 2026](/content/blog/promptwatch-vs-peec-ai/index.html) [How to See Which AI Bots Are Crawling Your Site

Learn how to detect AI crawlers like GPTBot, PerplexityBot, and ClaudeBot on your website, why they don’t appear in analytics, and how to track them at the network level.

Denisa Lamaj

•March 31, 2026](/content/blog/how-to-see-which-ai-bots-are-crawling-your-site/index.html) [How to Get Your Brand Mentioned by AI in 2026 (Based on Real Citation Data)

6 strategies to get your brand mentioned by AI in 2026, based on real citation data from ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Denisa Lamaj

•March 31, 2026](/content/blog/how-to-get-your-brand-mentioned-by-ai/index.html) [Should You Invest in AI Visibility in 2026? What the Data Actually Shows

AI platforms are already citing specific brands in answers about your category. Here's what the citation data shows and what it means for your marketing investment in 2026.

Denisa Lamaj

•March 30, 2026](/content/blog/invest-in-ai-visibility/index.html) [Promptwatch now integrates with Cloudflare to deliver AI search visibility

Promptwatch now integrates with Cloudflare to help teams reliably identify and analyze AI crawlers accessing their websites, alongside human traffic arriving via AI-generated responses.

Nathan Necciai

•February 9, 2026](/content/blog/cloudflare-integration/index.html) [How to Make Your Content Appear in ChatGPT: A Complete Guide

AI-powered search is changing how people discover information and how brands get found.

Gijs de Groot

•December 10, 2025](/content/blog/how-to-make-your-content-appear-in-chatgpt-a-complete-guide/index.html) [Our top 8 AEO tools to help your brand stand out in AI search results

Discover the best 8 AEO tools to boost your brand’s visibility in AI-generated search results. Learn how platforms like Promptwatch help brands dominate AI-driven discovery.

Gijs de Groot

•December 3, 2025](/content/blog/aeo-tool/index.html) [We review the 8 best LLM rank trackers to monitor brand visibility in AI search

Discover the top 8 LLM rank trackers to monitor and boost your brand’s visibility across AI search platforms like ChatGPT, Gemini, Claude, and Perplexity.

Gijs de Groot

•December 3, 2025](/content/blog/best-llm-rank-tracker/index.html) [Our ultimate guide to ChatGPT SEO: How to optimize your content for AI search

Learn how to optimize your content for ChatGPT SEO, boost visibility, earn citations, and track AI mentions to keep your brand discoverable in AI search.

Gijs de Groot

•December 3, 2025](/content/blog/chatgpt-seo/index.html) [We share the top 6 LLM visibility tools to monitor and grow your AI search presence

Explore the best LLM visibility tools, including Promptwatch, for tracking brand mentions, analyzing AI performance, and optimizing content across AI platforms.

Gijs de Groot

•December 3, 2025](/content/blog/llm-visibility-tools/index.html) [Our list of 8 best GEO tools for AI visibility tracking and optimization

Discover the best GEO tools to track, analyze, and optimize your brand's visibility across AI-driven platforms like ChatGPT, Gemini, and Claude.

Gijs de Groot

•December 3, 2025](/content/blog/best-geo-tools/index.html) [Top GEO Tool Options to Boost Your SEO for AI Search Effectiveness

Based on comprehensive analysis of features, pricing, user reviews, and real-world performance, here are the leading GEO tools available today.

Gijs de Groot

•November 4, 2025](/content/blog/top-geo-tool-options-to-boost-your-seo-for-ai-search-effectiveness/index.html) [How to Track Brand Mentions Across Different AI Models in Real-Time: A Comprehensive Guide for Digital Marketing Leaders

As AI-driven platforms like ChatGPT, Gemini, Claude, and Perplexity reshape how people discover brands, digital marketing leaders must track mentions across models in real-time.

Gijs de Groot

•September 19, 2025](/content/blog/track-brand-mentions-ai-models-real-time-guide/index.html) [The Complete Guide to LLM Crawler User Agents: Who's Reading Your Website in 2025?

AI crawlers now visit 1 in 4 websites daily. Learn which bots are reading your content, why it matters, and how to optimize for maximum AI visibility.

Klaas Foppen

•September 15, 2025](/content/blog/complete-guide-llm-crawler-user-agents-2025/index.html) [LLMs.txt Is Largely Ignored: Why It Has No Impact on AI Search or GEO (For Now)

Despite the hype, llms.txt is being crawled by some bots but not used by major AI search engines. Here’s the evidence, Google’s statements, and what to prioritize instead.

Klaas Foppen

•September 12, 2025](/content/blog/llms-txt-has-no-impact-on-ai-search-and-geo/index.html) [Inside ChatGPT's Search Engine: What 5,000 Prompts Reveal About How AI Really Searches

We analyzed 5,000+ real ChatGPT prompts that triggered web searches to uncover the patterns, preferences, and strategies that ChatGPT uses when it needs to find information online.

Klaas Foppen

•June 20, 2025](/content/blog/how-chatgpt-searches-the-web/index.html) [Why You're Invisible in AI Search (and What to Do About It)

Your focus on Google rankings might be blinding you. Your competitors are already showing up in ChatGPT, Perplexity, and Claude – are you?

Klaas Foppen

•April 24, 2025](/content/blog/why-youre-invisible-in-ai-search/index.html) [LLM.txt: Securing Your Brands Future in AI Search

AI search is reshaping brand discovery. Learn how implementing LLM.txt is crucial for maintaining visibility, controlling your narrative, and gaining a competitive edge.

Gijs de Groot

•April 14, 2025](/content/blog/how-to-use-llmtxt-for-optimizing-for-ai-search/index.html) [Why Generative Engine Optimization (GEO) Matters More Than Ever

As AI tools become go-to sources for information, optimizing your brand presence for generative engines is now essential.

Klaas Foppen

•April 5, 2025](/content/blog/why-generative-engine-optimization-geo-matters-more-than-ever/index.html) [What Is Generative Engine Optimization (GEO)?

Understanding how to optimize your brand presence for AI-powered search and generative engines.

Klaas Foppen

•April 4, 2025](/content/blog/what-is-generative-engine-optimization-geo/index.html)

Be the brand AI recommends

Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.