Insights don't rank. Published content does.

Scrunch hands you recommendations and leaves the execution to you. Promptwatch assigns every fix to an owner and ships the finished content straight to Webflow, Framer, or WordPress.

1,840+ brands and agencies choose Promptwatch over Scrunch

Give every AI Search opportunity an owner and an outcome.

Promptwatch unifies real AI responses, crawler behavior, visitor journeys, conversions, site-wide content gaps, owned actions, and publishing. It gives teams one place to understand performance and turn the next opportunity into shipped work.

• One workspace from the first AI mention to published content
• Native visitor and conversion tracking on every paid plan
• Assignable Action Items with owners and statuses
• Content Agents that publish straight to Webflow, Framer, and WordPress

Content Agents

Use live prompt, citation, and site-gap evidence to plan the calendar, write and review each page, and publish when it is ready.

Agent Chat

Explore live visibility, citations, crawler logs, traffic, and conversions through chat, and render the results as charts on demand.

Action Items

Prioritize the work, assign it to a clear owner, track its status, and send approved tasks straight to the workflow that executes them.

Content Gap Analysis

Index every page on the site, score its coverage for each tracked prompt, and choose the right page to create or optimize next.

Platform Overview

Compare the workflows that turn AI search data into research, tasks, and published work

Visibility & Prompt Intelligence

Measure answers, citations, demand, and geographic differences across AI platforms

Attribution & Agent Analytics

Connect AI answers and bot activity to website visits, conversions, and revenue

Content, Knowledge & Delivery

Diagnose site issues, improve content, and decide how optimized pages reach the web

Channels, Reporting & Access

Cover emerging discovery surfaces and move data into client or internal workflows

Make AI Search your next revenue channel

Track and optimize visibility in ChatGPT, Gemini and other AI Search engines to drive traffic to your website that converts.

Everything you need to win in AI search

Track, analyze, and optimize your brand's presence across ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Citations Analysis

Understand which citations drive visibility and discover what content gets recommended.

AI Visibility

Monitor your visibility score, sentiment, and share of voice across all AI platforms.

Real-time Tracking

Track your website's real-time mentions and visibility in AI search engines.

Our data tells the story with 26,520,890,000 citations, clicks, and prompts

As one of the first AI SEO/GEO platforms collecting real prompt data and crawler logs, our insights are featured in leading newspapers and research firms worldwide.

Testimonials

Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space

Promptwatch is a game changer for us. It gives brands actionable insights into AI visibility and helps us quickly turn those insights into practical next steps that actually improve performance.

Promptwatch gives us a comprehensive way to explore AI visibility data in depth, uncover patterns, and better understand where our brand appears across generative search experiences.

Promptwatch combines powerful GEO insights with content gap analysis to turn AI visibility challenges into actionable opportunities. It helps us understand what’s missing, prioritize improvements, and optimize more effectively for LLMs.

Frequently Asked Questions

What is the difference between Promptwatch and Scrunch?

Both platforms monitor AI visibility, citations, competitors, crawler traffic, AI referrals, and conversions. Scrunch is particularly strong in enterprise site diagnostics and AXP, which serves optimized HTML to AI agents at the edge. Promptwatch adds a native Action Items board and autonomous Content Agents that plan, write, and publish canonical CMS content, with all major models and API access on every paid plan.

Does Scrunch track AI crawlers, referral traffic, and conversions?

Yes. Agent Traffic connects through a CDN or hosting provider to monitor AI bots in real time and classify training, indexing, and retrieval requests. AI Referrals connects to GA4, and Scrunch also documents an Adobe Analytics push API, to show sessions, landing pages, conversion rates, and purchase revenue when those metrics are configured.

Can Scrunch generate and publish content?

Scrunch can optimize existing pages, generate AI-ready page content, export it as Markdown, and deliver an optimized version to AI agents through Enterprise AXP. Its current pricing lists one page optimization and Basic content generation per month on Core, with custom limits and Advanced generation on Enterprise. Publishing to a human-facing CMS requires a manual handoff or a separate MCP-compatible CMS connector. Promptwatch Content Agents run a scheduled content plan and publish directly to Webflow, Framer, or WordPress.

How do Promptwatch and Scrunch compare on content gaps?

Both have real content gap analysis. Scrunch detects tracked prompts for which your site has no relevant content, shows the sources being cited instead, and generates a brief for a new article, FAQ, or page update. Promptwatch builds a search index over the full website, scores coverage for every tracked prompt, and can send create-or-optimize opportunities directly into Content Agents.

Does Scrunch cover Reddit, YouTube, shopping, and AI ads?

Scrunch citation analytics can identify and score Reddit and YouTube pages cited for tracked prompts, but Scrunch does not document dedicated Reddit or YouTube monitoring products. Shopping product observability is listed on Enterprise. Scrunch has announced plans to distinguish paid and organic ChatGPT presence, but its current product and pricing pages do not list an ads analytics module.