# What Type of Content Does ChatGPT Cite the Most?

This live report tracks the daily breakdown of the content types ChatGPT cites over the past 30 days: news articles, reviews, forums, documentation, and more. Use it to see which formats ChatGPT prefers and how that mix is shifting.

## What Type of Content Gets Cited by OpenAI ChatGPT?

Based on Promptwatch data from Jan 1 - Feb 4, 2026. Covers **1,027,802** classified citations. The chart shows the percentage breakdown of citation content types per day. Only citations with a classified content type are included.

### Citation Content Types Breakdown

- **Listicle:** 17.4%  
- **Landing Page:** 16.7%  
- **Product Page:** 14.4%  
- **News Article:** 10.8%  
- **How-To:** 5.9%  
- **Wiki:** 4.4%  
- **Social Post:** 3.6%  
- **Documentation:** 2.3%  
- **FAQ:** 1.6%  
- **Review:** 1.5%  
- **Comparison:** 1.5%  
- **Research Paper:** 0.6%  
- **Press Release:** 0.4%  
- **Opinion:** 0.3%  
- **Case Study:** 0.3%  
- **Glossary:** 0.2%  
- **Video:** 0.1%  
- **Q&A:** 0.1%  
- **Forum Post:** 0.1%  
- **Interview:** 0.0%  
- **Podcast:** 0.0%  
- **Infographic:** 0.0%  
- **Comment:** 0.0%

### What this means for you

No single format owns ChatGPT's citations. Listicles (~17% on average), landing pages (~17%), and product pages (~14%) sit at the top, with news articles close behind at ~11%. That commercial pages rank this high is notable: ChatGPT frequently cites brand-owned pages directly rather than relying only on third-party editorial coverage.

The mix also moves. Over this five-week window, listicles climbed from roughly 13% to 21% of daily citations while landing pages slid from about 22% to 13%, so the two formats effectively swapped places. Whatever ChatGPT favors today is not guaranteed next month.

#### How to act on it

- Turn your best pages into list-style roundups and "best of" comparisons. Listicles are the single most cited format here, and their share is still growing.
- Don't neglect your commercial pages: landing and product pages together account for roughly 30% of ChatGPT's citations, so clear specs, pricing, and factual copy on those pages directly earn visibility.
- Re-check this mix monthly before committing a content calendar. A format that gained or lost 5+ points in a single month can flip your priorities.

## How we collect this data

We collect millions of prompt responses, citations, and click data from the actual user interfaces of major AI platforms: over 26 billion data points and growing. This gives us one of the largest datasets on how AI search engines cite sources and recommend brands.

### Real UI monitoring

Data straight from the interfaces of ChatGPT, Gemini, Perplexity, Claude, AI Overviews, and more.

### 26B+ data points

Over 26 billion analyzed citations, prompts, and responses, one of the largest AI search datasets available.

### Continuously updated

Refreshed constantly so the trends you see reflect the latest behavior of AI search engines.

### Aggregated & public

Published freely for the GEO community, based on aggregated, non-identifiable trends.