Building the Future of AI Search Optimization with Promptwatch

ChatGPT, Claude, Perplexity, and AI Overviews are changing how people find information. We help you understand where your brand appears in their responses and how to improve your visibility.

#1 Platform for AI search

We've built the most comprehensive platform for AI visibility tracking

Trusted by 1,840 organizations

Since our launch a massive amount of companies have joined the platform

100M+ data points tracked every day

We are tracking real data every day on what works in AI Search

The Promptwatch story

Founded by Gijs de Groot and Klaas Foppen in Amsterdam, we started Promptwatch after realizing that businesses had no way to understand how AI models were representing their brands. Traditional SEO tools weren't built for AI Search, and as more people began discovering products and services through AI models, companies were losing visibility into one of their fastest-growing acquisition channels.

So we built something different.

Promptwatch helps brands and agencies understand, optimize, and automate their visibility across AI platforms like ChatGPT, Claude, Perplexity. Rather than relying on estimates or API data, our platform is powered by 100M+ real AI Search data points collected every day, giving organizations an accurate view of how AI models describe their business, products, and competitors.

We launched Promptwatch on April 1, 2025 with AI Search monitoring capabilities. The response was immediate as we welcomed our first 100 customers within the first week. Today, Promptwatch is trusted by more than 1,840 organizations, including companies like Duolingo, Fireflies, and Monks, to monitor, optimize, and scale their AI Search visibility.

As AI Search has evolved, so have we. Promptwatch has grown from a monitoring platform into the industry's most complete end-to-end AI Search Optimization platform. Beyond tracking visibility, we identify the sources influencing AI recommendations, uncover content and technical gaps, generate AI-optimized content, recommend prioritized actions, and automate execution directly through CMS integrations including WordPress, Webflow, and Framer.

In May 2026, just one year after launch, we surpassed €2 million in Annual Recurring Revenue (ARR) while raising only €1.2 million in pre-seed funding, demonstrating rapid, capital-efficient growth.

On July 14, 2026, we announced a €6 million seed round led by seed + speed Ventures, with participation from Blum Ventures and follow-on investment from Arches Capital. The funding enables us to accelerate our vision for Agentic AI Search Optimization, expand internationally and continue building the platform that helps organizations not only understand their AI visibility, but continuously improve it through automation.

In The Press

Promptwatch has been featured in the press by leading publications

[**Exclusive: Promptwatch raises €6m seed round**
Sifted covers Promptwatch's €6 million seed round, rapid growth to €2 million ARR, and expansion into New York as demand for AI search optimisation accelerates.

Sifted](https://sifted.eu/articles/promptwatch-raises-seed-round) [**Promptwatch Raises €6M Seed Round**
Founders Today reports on Promptwatch's €6 million seed funding to expand its AI search optimisation platform, grow its team, and accelerate international expansion.

Founders Today](https://www.founderstoday.news/promptwatch-raises-6m-seed-round/) [**Promptwatch raises €6M to expand its end-to-end AI search optimisation platform**
Tech.eu highlights Promptwatch's end-to-end GEO platform, which combines AI visibility analytics, content optimisation, and automated publishing for more than 1,840 organisations.

Tech.eu](https://tech.eu/2026/07/14/promptwatch-raises-eur6m-to-expand-its-end-to-end-ai-search-optimisation-platform/) [**Google built the SEO industry, AI is dismantling it, and Promptwatch just landed €6M to help brands survive the shift**
Tech Funding News examines Promptwatch's €6 million seed round, €2 million ARR milestone, and end-to-end approach to helping brands adapt as discovery shifts from Google to AI.

Tech Funding News](https://techfundingnews.com/amsterdam-promptwatch-seed-funding-ai-search/) [**That was fast! 'SEO for AI' company Promptwatch raises $1.4 million in less than six months**
For companies that have invested heavily in SEO for years, AI search is a challenge. Promptwatch now offers a solution to become visible to the robots as well.

Quotenet](https://www.quotenet.nl/zakelijk/a67851468/seo-ai-bedrijf-promptwatch-gijs-de-groot-klaas-foppen/) [**Promptwatch raises $1.4 million growth funding from Arches Capital**
The Dutch GEO platform attracts major clients like Independer, Monks, Brunel and Erasmus University within four months. The Arches Capital investment will further develop the platform.

Emerce](https://www.emerce.nl/nieuws/promptwatch-haalt-12-miljoen-optimalisatie-aizoekmachines) [**Startup of the Week: Promptwatch makes businesses visible in AI search engines**
As Startup of the Week, MT/Sprout highlights how Promptwatch helps businesses with Generative Engine Optimization (GEO), the new standard for visibility in AI-powered search results.

MT/Sprout](https://mtsprout.nl/groei/startup-van-de-week/promptwatch-generative-engine-optimization) [**Arches Capital backs Amsterdam's Promptwatch in $1.4M round to boost AI search visibility**
Dutch startup Promptwatch secures $1.4M from Arches Capital to help businesses optimize their visibility across AI search engines including ChatGPT, Claude, and Perplexity.

Silicon Canals](https://siliconcanals.com/arches-capital-backs-promptwatch-in-1-2m/)

Join 1,780+ brands and agencies using Promptwatch

Frequently Asked Questions

Learn about AI visibility monitoring and how Promptwatch helps your brand succeed in AI search.

What is Promptwatch?

Promptwatch helps marketers track & improve their brand visibility in AI responses to drive more high-intent traffic to their website.

How do I get started with Promptwatch?

Getting started with Promptwatch is as simple as entering your brand’s URL and selecting 5 prompts related to your category. Promptwatch will then start collecting your brand and your competitor’s brand mentions in the AI responses.

How does Promptwatch collect data?

Promptwatch collects data by scraping the UI interfaces of the LLMs used every day by hundreds of millions of people. This includes ChatGPT, Gemini, AI Overviews, Perplexity and others.

Which LLMs does Promptwatch monitor?

Promptwatch monitors all AI models, ChatGPT, Gemini, AI Overviews, Claude, Grok, etc.

Can Promptwatch track across ChatGPT, Claude, and Gemini all at once?

Yes. Promptwatch tracks your brand across ChatGPT, Claude, Gemini, AI Overviews, Perplexity and more from a single unified dashboard. Every prompt you monitor runs across all supported models at once, so you can compare your brand’s visibility, citations, and sentiment model-by-model in one place — no need to check each AI engine separately.

How does Promptwatch help brands get revenue from AI Search?

Promptwatch helps brands generate revenue from AI search by revealing what content AI prefers, tracking when AI agents access your site, and producing optimized content that boosts AI recommendations and drives high-intent traffic.

Is Promptwatch suitable for agencies?

Yes, Promptwatch is the best solution for agencies managing AI Search for multiple brands. Easily onboard and manage any client and start optimizing for AI Search.

Can I track my competitors with Promptwatch?

Yes, you can specify any competitor and Promptwatch will show your brand’s visibility compared to theirs.

How does Promptwatch write content for me?

Promptwatch analyzes which sources AI cites in responses and uses that data to create articles optimized to be referenced more often in AI responses.

Be the brand AI recommends

Monitor your brand's visibility across ChatGPT, Claude, Perplexity, and Gemini. Get actionable insights and create content that gets cited by AI search engines.